Content, Advertising/Marketing and Technology all are starting to intersect at one point and making a move together, hand-in-hand. My team at AuroIN is doing precisely that. They are the true unsung faces behind every successful delivery of engaging and clickable content. For me, the future of Digital marketing will depend on the collaboration of adaptive marketing concepts; simple-informative content; sound and responsible social media presence; and smart link building techniques. This symbiotic relationship will be the key for any Brand to succeed, come any algorithm update from Google. I thank AuroIN and my team for the opportunity and assistance in the quest for niche concepts in digital marketing.